That is the name of my new moisturiser and it seems such an entirely apposite name. Not ‘Age Defying Renewal Cream’ or ‘Instant Youth Hypermoisture Tincture’, or anything else that peddles a pack of lies. Hope. In a jar. No promises or lures, it tells you exactly what you’re buying and I find that straightforwardness quite pleasing. After all, that little jar does contain hopes: for a smoother, softer, fresher, clearer face. Else no one would bother. Alas, how rarely do other products deliver, instead failing to live up to their hype and resolutely refusing to make one look like a a well-preserved actress, the sort of woman about whom people say, ‘Doesn’t she look good for her age? I hope I look like that when I’m [insert age that currently seems uninimaginably older here]’
My own hope that is contained in the jar is that the moisturiser will fend off the effects of the arctic wind that lightly scoured my face this morning.