I spent today at a digital content conference that focused primarily on social media. It got off to a rocky start: ‘Use Google Analytics!’ ‘You don’t say?’, which had me eyeing the door and wondering how I’d last the day. But, after that, there were some nuggets of wisdom, even if it did feel like an awful lot of panning to find them.
The words communication, conversation, engagement came up over and over. Walking back to the train, I was trying to sum up the day to myself, and I think what it all boils down to is ‘only connect’.
Everyone should just read EM Forster.