I know I’m not the first person to realise this, but LinkedIn is the Facebook of work, and I gave up on FB over a year ago. It’s bad enough that at work I can’t just do my job and we all have to play the game of cheerleading about ourselves to as many senior people as possible, while ostentatiously collecting ‘Recognition events’ for ‘Living the company values’. I realise it’s difficult to tell, but those things in quotation marks are real; I am actually not making this ridiculous shit up for effect. A great deal of money, time and effort goes into creating corporate values. Loads of companies have them and without fail they can be summed up as ‘Don’t be a dick’. Recognition platforms are becomingly increasingly gamified, too, with managers now having points they can allocate to their reports as reward for scoring highly on the values. And what do points mean? Prizes!
Admittedly, I am a miserable, cynical old cow, but I started work in the era before objectives, 121s, recognition and managers who were supposed to talk to their direct reports. You were just left to get on with your job, and if you did it, great and you probably got a bit of a payrise and eventually a promotion, and if you didn’t, you got shunted off to another department or life was made a bit miserable until you left.
So, as far as I can see, nothing has changed in terms of end results, there’s just a load more hoop jumping and specialised vocabulary along the way. Oh, and more people being signed off with stress.
Anyway, so where Facebook was the platform on which people carefully curated their lives, LinkedIn is the professional equivalent. Even more than Twitter, it’s the place where personal and professional boundaries blur, to create an environment where curated professional personalities perform their jobs. At one extreme, people just whore out their accounts to their employer’s social media agency. Those accounts then become simply a stream of airbrushed marketing fluff, patently superficial. Disconcertingly, the odd real post can still sneak in, which only goes to underline the falsity of the majority of the content.
At the other end of the scale, you can continue to manage your own account, but following all the best practice tips to maximise views and interactions. This is the slightly sneakier way, a more personally crafted version of authenticity, which still manages to showcase either your own awesomeness, or ideally, lavishes awesome sauce on your company as well. Sometimes, it’s an inverted way of showcasing awesomeness, when you write a ‘triumph over adversity’ post that starts off by outlining the problem/thing you didn’t realise, and ends up with the solution/lightbulb moment. It’s best if you can ensure that the realisation is either due to teamwork or your own moment of humbleness and genuine learning.
No one ever just posts the reality that they’ve had a great day because they had one good conversation that unblocked a difficult situation, or someone fixed the vending machine; or a shit day, because your budget just got wiped and now you have to deliver all the same stuff but with no money and fewer people.
Because we must all be our best professional selves all the time on LinkedIn. It’s like doing your job twice over, once during the working day (assuming you’re a hold out who has a working day and doesn’t live in the interstices between emails), and then again, by booming out the edited highlights into the echo chamber.
I’d like to propose an alternative site, LinkedIntrovert. We can all just post our CVs or any jobs we’re recruiting for, and then shut the fuck up.